Ahmed Bibars
Executive Director, Commercial Business
Accomplished Executive Drives Profitability and Growth with Innovative Strategies and Collaborative Leadership.
About Me
Professional Summary
Results-driven and accomplished executive with extensive experience in developing and implementing robust strategies to enhance company profitability and drive business growth.
Demonstrated success in concentration risk management and mitigation, improving AUM persistency, and increasing wallet share through tactical bespoke offerings. A proven history of implementing innovative CRM systems, digital onboarding kiosks, launching mobile applications/websites.
Restructured acquisition strategy, achieving 40% fund persistency, 6.4% lower acquisition cost and 10% higher variable payment to direct channel employees. I have a track record of driving change and leading teams to success, by leveraging data analytics and market insights, I have been able to identify new opportunities for growth and develop targeted strategies to capitalize on them.
Establish commercial digitalization strategy with a stellar record of cultivating exclusive partnerships with market makers, key players, and government entities, fostering a culture of continuous improvement and innovation.
Personal Details
- Date of Birth: November 1979
- Nationality: Egyptian
- Gender: Male
- Marital Status: Married
- Location: Dubai, UAE
- Contact: Verify to view
Skills & Expertise
A comprehensive set of skills developed over years of executive experience
Business Development
Fintech & Digitalisation
Strategic Planning & Execution
Contract Negotiation
Project Management
Sales & Revenue Growth
Risk Assessment & Mitigation
Partnerships Building
Team Training & Leadership
Client Satisfaction & Retention
Product Development & Distribution
Market Research & Analysis
Retail Sales & Marketing
Customer Relationships Management
Professional Experience
A track record of success and leadership in the financial sector
Expert Network Member
GLG
Freelance
As a GLG Network Member, I leverage over 22 years of leadership in the financial services sector—most recently as Executive Director of Commercial Business at a pioneering, Shari'a-compliant investment company.
- Collaborate with global clients seeking strategic clarity in areas such as digital transformation, commercial growth, product innovation, and regulatory navigation within MENA's financial landscape.
- Provide expertise spanning wealth management, savings schemes, fintech partnerships, and government-aligned financial product structuring.
- Offer grounded insights from both traditional banking and innovative investment models.
Executive Director
National Bonds Corporation
Commercial Business, Products & Digitalisation
Developed and implemented five years product roadmap with keen focus on improving business growth. Collaborated with cross-functional teams to create a holistic strategy aimed to facilitate smooth transition to stronger brand perception with a correct customer mindset.
- Mitigated fund mobilization and AUM concentration risk by developing and executing 5 years strategic shift plan.
- Cultivated partnership with major stake holders and government bodies within UAE.
- Introduced new and alternative fund acquisition channels steering a significant effort in establishing commercial digital transformation.
- Established and designed digital customer onboarding channel for mass small ticket acquisition.
- Reduced fund attrition by 23% through the rollout of carefully engineered products, with lower acquisition cost, higher variable-pay and corrective brand perception.
Executive Director
National Bonds Corporation
Retail & Distribution
Managed all aspects of indirect product distribution whilst collaborating with 630 branches across UAE. Orchestrated multiple initiatives with keen focus on boosting overall productivity and optimising product acquisition cost.
- Improved AUM growth and cross-selling ratio by 3:1 through roll out of reward scheme for indirect distributors.
- Pioneered cash deposit machine 1200-CDM across UAE by steering significant efforts in establishing digitalisation.
- Promoted form Head of Retail Business to Executive Director position in recognition of delivering exceptional services.
- Minimised fund acquisition cost by engaging with Central Bank WPS for organising training sessions.
- Delivered innovative contact centre solution by introducing cloud-based on-Prem softphone; oversaw the launch of NBC mobile application and website.
Area Manager Sales & Service
HSBC Bank Middle East
Abu Dhabi Branch and Centres
Promoted to oversee the implementation of the bank business operational plans for the sales and service centres.
- Directing and controlling all aspects of the Sales and Service Centres strategy.
- Acquiring new business location and establish accordingly business plan.
- Contributed to UAE profitability while ensuring high quality service and maximized sales opportunity.
- Maintain the bank internal control standards.
- Recruit and select appropriate candidates ensuring manpower/succession planning is fulfilled as designed.
Learning and Development Manager
HSBC Bank Middle East
Regional Learning and Development
Recruited to support the bank's strategic and operational business plans, plus those of regional subsidiaries/associate companies. Conduct TNA and develop an action plane with training solutions that address the findings and reduce gaps.
- Design, deliver and evaluate training solutions for Personal Banking Products and Service.
- Support the creation and development of sales culture within the bank and oversee the development plans execution post training.
- Conducting roadshows to accommodate changes and add hocks/tactical campaigns.
- Conduct middle management coaching sessions and provide feedback and action plans on building and enhancing capabilities that fit the group competencies framework.
Personal Banking Advisor
HSBC Bank Middle East
Wealth Management Division
Joined the bank as Clerk at Middle East Management Office for Card Products, and then promoted to a supervisor at the Regional Contact Centre. Moving forward to more responsible positions through a series of customer service and business development tasks.
- Provide advice and guidance to colleagues on PLB products and services as required.
- Contribute to product improvement and streamline its processes.
- Maintain customer contractability and addressing all needs might arise.
- Educate and encourage customers to utilize remote/alternative distribution channels.
Education & Certifications
Academic qualifications and professional certifications
Master of Science in Digital Business
Salford Business School, UK
Undergoing
Bachelor of Business Administration
Trinity College University, US
Completed
Get In Touch
Interested in discussing potential opportunities? Feel free to reach out.
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